Different companies intend to manufacture various products for different markets as because many markets do adopt the matrix organization employing both the products as well as their marketing managers. The main burnish made behind this is that it is quite costly and does often create situations that are conflicting. Henceforth the cost of supporting all types of managers and their questions based on where authority as well as responsibility of marketing activities should sustain; at the headquarters or should it be kept in the divisional department (Kotler & Keller, 2012).